Do you want to know how to sustain a business for over forty years? Today, Courtney sat down with Gale Epstein, President/Creative Director, and Lida Orzeck, Chief Executive Office of Hanky Panky, the maker of the most comfortable thong in the world. Gale and Lida shared their journey and having the guts to talk to department store owners to pitch their brand. They also delve into their growth from being an undergarment line in a department to a worldwide brand.

Be sure to tune in this episode for you to see that core values matter and why you have to stick with them no matter what.

Things We Talk About:

  • A proven marketing strategy that Lida and Gale execute when they were starting their business
  • How did they come up with the idea of adding the thong in their collection
  • Gale and Lida finding the solution to a long-time problem of women; creating a comfortable thong
  • The secret sauce for staying friends and business partners for over 40 years
  • Gale and Lida choosing to do the right thing even if it is expensive
  • Why did they choose to be an eco-friendly company
  • Discover their philanthropic efforts and why did they choose to give back

Questions I Ask:

  • How did you come up with the idea of putting together a hand embroidered handkerchiefs
  • What is their secret to reaching a 40-year partnership in business
  • How they stayed environmental friendly
  • What advice you will give a 25-year-old entrepreneur
  • Why fast fashion is not their thing

Listen to the Episode:


Learn More About Hanky Panky:

In 1977, Designer Gale Epstein created a bra and panty set out of hand-embroidered handkerchiefs as a gift for her friend, Lida Orzeck. Inspired by this ingenious concept, the friends became business partners and named their company Hanky Panky after the original design.

Makers of the World’s Most Comfortable Thong®, Hanky Panky is an undisputed industry leader, due to their influential designs, consistently high quality, meticulous attention to comfort and fit, and commitment to sustainable USA manufacturing.

Hanky Panky is a favorite of celebrities, stylists, and stylish women worldwide.

Connect with Hanky Panky:

Founders of Hanky Panky Founders of Hanky Panky